To accompagny the 40th anniversary of the iconic range Phytophanère and ghe launch of the new beauty routine “IN & OUT”, the brand Phyto and Partisan du Sens partnered together to create an anniversary identity, a press release and a sales tool for the pharmacists.

Highlighting the dear philosophy to the brand “Beautiful hair cannot be conceived without a healthy scalp”, this set of creations revisits the institutional codes of the range, also visible on the packaging: The harmony of the colors’ identity, a graphism with interweaving frames and wireframes, and typographic styles underlining the product’s visual aspect.

The first creative opus embodying the start of a collaboration, perennial ever since with the brand.


PHYTO - Alès Groupe