Cuperly renovation
Description
Partisan du Sens has been requested by the Champagne Cuperly, champagne firm established in 1845, in the aim of redefining the packaging identity of both range "Grande Réserve" and "Cuvée Prestige". Wishing to optimize its international development, it is a full of finesse work who has allowed the agency to reach all the objectives of an higher and more premium value, as well as an epigraph of the familial dimension of this transgenerational brand.
All of the elements, from the original blazon of the Cuperly's family, to the new range brand identifiers has been reworked to bring strength and status thanks to the typographic effects and the new drawings of the identity elements.
L’ensemble des éléments, du blason originel de la famille Cuperly, au bloc marque central ont été retravaillés pour apporter force et statut grâce aux jeux typographiques et aux nouveaux dessins des éléments identitaires.
A work of colours' segmentation has been brought around each range, then around each product, to assess the personnality and the recognition of each vine.
Otherwise, the inscription "Grand Cru" finds itself more valued due to a hot foil micro-textured in order to underline the exceptionality of these vineyards located in the mountain in Reims.
Finally, using a dense paper, which does remind the chalky ground of Champagne, comes to bring perfection to the highly qualitative perception of the product.
All of the elements, from the original blazon of the Cuperly's family, to the new range brand identifiers has been reworked to bring strength and status thanks to the typographic effects and the new drawings of the identity elements.
L’ensemble des éléments, du blason originel de la famille Cuperly, au bloc marque central ont été retravaillés pour apporter force et statut grâce aux jeux typographiques et aux nouveaux dessins des éléments identitaires.
A work of colours' segmentation has been brought around each range, then around each product, to assess the personnality and the recognition of each vine.
Otherwise, the inscription "Grand Cru" finds itself more valued due to a hot foil micro-textured in order to underline the exceptionality of these vineyards located in the mountain in Reims.
Finally, using a dense paper, which does remind the chalky ground of Champagne, comes to bring perfection to the highly qualitative perception of the product.
Clients
Cuperly