Milanese style

The agency brought a fresh impetus to the Milanese House Busatti through an ambitious brand identity project for fine Jewellery. This new identity reflects the avant-garde values of the brand and the family know-how of the house since 1947.
With the ambition to link tradition, innovation and Milanese style, the agency imagined a refined and statutory logotype identity, that defines a contemporary product signature.

The creations embody the essence of the aesthetic avant-garde and the beauty and elegance of Milan. The butterfly, true totem animal of the creations, has been reinvented as an elegant hallmark, carried by two mirrored “B”. The color scheme has also been reworked in elegant and modern tones. This new concept, combining style and know-how, has been applied to the brand’s supports such as stationery, packaging, boutique and communication elements.