We accompanied Yves-Saint Laurent perfumes, on the research for theme in 360° for Mother’s and Father’s Days.

The objective was to find a cross strong thematic, in coherence with YSL DNA perfumes and being declinable on both lines leading pillars: Black Opium and Mon Paris.
"Mom of style" comes more rock for Black Opium and Mom in love for Mon Paris.
A deployment of the concept on the pack, the retail, the gifts, the POS visuals, the digital operations etc. … All the elements being of use to the activation of this operation.