A revolution !
A new innovative ritual in the cognac sector !
Move away from traditional structures, target a generation of younger consumers!
Disruptive, straight from Scandinavian habits; We order a coffee "AVEC", which means ordering his coffee with cognac.
The Partisans create the “slash” code idea, to explain the perfect marriage between coffee and cognac. A matte black on the lower part to symbolize the coffee and a glossy amber on the top that allows to see the color of the cognac.
Elegant design, impacting and contrasting!
Renault Cognac - ALTIA