Partisan du Sens and the champagne house Charles Heidsieck have come together to celebrate Charles-Camille Heidsieck’s -the house founder, birth bicentenary, using a strong unique claim: LIBERTY!
A sensitive tribute to the founder’s panache and legend, staged through the relaunch of a legendary cuvée as a culmination: Champagne Charlie -bearing the founder’s nickname.
CHAMPAGNE CHARLIE : AN ELEGANT REJUVENATION
Charles Heidsieck’s house granted Partisan du Sens with the rejuvenation of its packaging and the creation of its box for the Champagne Charlie cuvée’s rebirth.
Faithful to the cuvée’s historical elegance, the agency reinterpreted it with a contemporary look and a strong detail attention.
Know-how and brand’s traditional codes are leading this champagne rejuvenation. A lighter block, refined embellishments, fresher gold and rationalized proportions are adding a more modern look, combined with the brand’s generous soul.
The box itself is going back to a more humble shape and material, the cuvée’s name simply engraved within the wood. Partisan du Sens also worked on the brand activation with communication tools and visuals.
A TASTE FOR DISCOVERIES: KEY VISUAL CHAMPAGNE CHARLIE
As inseparable sparkle is to champagne, Charles Heidsieck cannot be apprehended without travel.
Partisan du Sens used Charle’s free mindset and adventurous personality as well as the 200 years old house’s history to illustrate Champagne Charlie’s key visuals, similar to his journey back then to conquer the North American market.
Expressing a conquest through the seas, a photographic staging, with the founder’s signature inscribed up in the sky -thanks to the stars, is created, as a reminder that legends never fade.
A JOURNEY LOGBOOK : THE PRESS KIT
Partisan du Sens has finalized its support with the creation of a three entries press kit, inspired by explorers logbooks.
Through the first 2 notebooks, you will be able to discover the entire founder’s rich history, and also this new activation undertaken 200 years later.
As a diary, the press kit is using quotes, handwritten notes and centuries old visuals to tell the brand and its exceptional cuvée story. The press kit third element is a blank notebook, allowing you to write down your own life story.