Partisan du Sens worked with Martell for its new experiential chapter: "Collection Paris". A prestigious operation, in an emblematic location in Paris, which expresses its special link with the « City of light ».
The House of Martell has opened an ephemeral boutique called "Collection Paris" in the heart of Galeries Lafayette Haussmann. A true tribute to the French roots of the House Martell, this space offers a complete customisation experience for two of its emblematic cognacs - Martell Cordon Bleu and Martell XO.
To go beyond a simple limited edition and bring the customer into an immersive experience, between brand universe and product tasting, Partisan du Sens has imagined and designed a tailor-made personalization ritual:
1-Engrave the bottle with one of the 3 "Paris Collection" seals created for the occasion.
2-Wrap the box with a high quality silk paper
3-Choose the 100% recycled sustainable paper bag, from one of the two proposed colours (White COLOR 1802 "Diamond" / Blue COLOR 1802 "Royal")
4- Tie delicately on the bag, a silk square 100% Made in France, printed GOT by a "Meilleur ouvrier de France". Three colour universes are proposed (blue, yellow and red) to satisfy all personalities.
Partisan du Sens supported Martell throughout the technical development of the project, from sourcing materials to finding sustainable suppliers.