PIPER-HEIDSIECK IDENTITY
Description
For Piper – Heidsieck, Partisan du Sens boldly creates a new identity, the one of Champagne house with know-how and exceptional heritage founded since 1785.
The purpose was to reinvent the “RED“ its iconic color, place it in the heart of the house, to tell the Piper and Heidsieck’ story which become one thanks to the “dash“.
Until now considered only as a punctuation mark, the brand has revolutionized it with finesse and reveals the brand’s new platform entitled “dash of seduction“, activated in 360°.
To upgrade the range, the focus has been made on colors and details of each part of the pack. Create a specific red, close from the original red, a real color of “seduction”. Choose the paper, with a natural aspect strengthening the quality perception. Dose out varnish and embossing, for an elegant and modern image.
Finally, a new coat of arms integrating a historical code of the brand: the “P-H” initials.
Partisan du Sens signs a fine work for the Piper – Heidsieck House and gives it a new momentum.
The purpose was to reinvent the “RED“ its iconic color, place it in the heart of the house, to tell the Piper and Heidsieck’ story which become one thanks to the “dash“.
Until now considered only as a punctuation mark, the brand has revolutionized it with finesse and reveals the brand’s new platform entitled “dash of seduction“, activated in 360°.
To upgrade the range, the focus has been made on colors and details of each part of the pack. Create a specific red, close from the original red, a real color of “seduction”. Choose the paper, with a natural aspect strengthening the quality perception. Dose out varnish and embossing, for an elegant and modern image.
Finally, a new coat of arms integrating a historical code of the brand: the “P-H” initials.
Partisan du Sens signs a fine work for the Piper – Heidsieck House and gives it a new momentum.
Clients
Champagnes Piper-Heidsieck
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