PHYTOAPAISANT

Partisan du Sens continues its collaboration with the PHYTO laboratories with the creation of the tools for their “PHYTOAPAISANT” range, intended for sensitive scalps.

By creating a press kit and sales support tool, the stylistic set revisit the institutional and the color codes of the range, altogether, being inspired by the laboratory environment of the key visual. Through a subtle color scheme and the typographical elements, shadows and layers, the creation inspires a world of relaxation and calm. The whole promote both the products and the philosophy, dear to the brand: «Beautiful hair cannot be conceived without a healthy scalp».