New skin for the Fulqun facemask

Partisan du Sens continues its collaboration with China and partners with the expert skincare brand Fulqun to define the new packaging design for their Li Bai facemask.

With the ambition of combining "technology", "purity" and "natural beauty", the entire packaging identity reinterprets the brand’s institutional codes while being inspired by the laboratory and refined universe of the different product ranges. Reflection was also given to the name, taken from a poem by Li Bai referring the purity of the lotus, natural and without embellishment. Codes and symbols carefully chosen in harmony with Chinese culture and market.

Through wire graphics, fonts and silver patterns, the graphic design is modern and delicate. Each element essential to the brand has been treated with a common stylistic that reflects the innovative nature of the brand and the history of the product.