Jeanne de Lanvin La Plume

Lanvin imagines a new version for Jeanne, her couture fragrance.
The bottle adorns a frosted glass, punctuated by a soft gradient coating that gives off a smooth effect.
The name of the perfume is embroidered on the fabric label and the cover is decorated with a feather that can be used as a fashion accessory.
A draw of the feather dresses the tender pink box.
In addition, the agency also created an activation guide for merchandising on sites.