With this new box, Nina Ricci reaffirms its fundamentals. The front decor of the Avenue Montaigne store opens as a triptych to unexpectedly discover a paper cut pop-up decor.
«L’Air du Temps » Christmas Activation
The box opens with the magical scenery of Paris in a paper cut pop-up effect. The agency proposes a box with a special and surprising opening.
For the christmas activation, Nina Ricci and Partisan du Sens create an enchanted forest box with a white snow powder decoration on gold background.
Inside the box, in perspective, we can discover the gates of a park and a paper cut play representing a fairytale background.