Partisan du Sens and the champagne house Charles Heidsieck have come together to celebrate Charles-Camille Heidsieck’s -the house founder, birth bicentenary, using a strong unique claim: LIBERTY!

A sensitive tribute to the founder’s panache and legend, staged through a "bicentenary" global activation with logo, edition, windows.

CHARLES’ SIGNATURE: THE BICENTENARY IDENTITY

Partisan du Sens designed a transversal and eventful identity, bringing consistency to its creative choices. Charles handwritten binding the elements towards its silhouette with a free gesture, a strongly branded activation.

EVENT SHOWCASES: 200 YEARS LIMITED EDITION - BRUT RÉSERVE

The artist Catherine Gran created a Brut Réserve’s limited edition. Partisan du Sens echoed the artist’s dreamlike universe to ensure this special edition through event showcases.
Oscillating between the artist elegant and poetic atmosphere, the agency played with different depth levels applied to the elements, ensuring a deep dive into Catherine Gran’s scene for the showcase.
A sparkling exhibition was staged in November 2022 -among other events, at Galeries Lafayette.


A JOURNEY LOGBOOK : THE PRESS KIT

To share the whole celebration, Partisan du Sens has finalized its support with the creation of a three entries press kit, inspired by explorers logbooks. Through the first 2 notebooks, you will be able to discover the entire founder’s rich history, and also this new activation undertaken 200 years later. 
As a diary, the press kit is using quotes, handwritten notes and centuries old visuals to tell the brand and its exceptional cuvée story. The press kit third element is a blank notebook, allowing you to write down your own life story.