The years go on and the Spring campaigns are renewed to suggest more personalized offers to the consumer.
Partisan du sens accompanied Yves Saint-Laurent perfumes, on the research for theme in 360° for Mother’s and Father’s Days.
The objective was to find a cross strong thematic, consistent with YSL DNA perfumes and being declinable on several lines leading pillars
We are here on the idea of "the art of gifting" with this box surrounded by ribbons, the holographic effect of the logo illuminates the product and offers a visual experience to make this box more exclusive.
A deployment of the concept on the pack, the retail, the gifts, the POS visuals, the digital operations etc. …
All the elements being of use to the activation of this operation.