White 1921

On the famous « Place des Lices » in Saint-Tropez, The 1921 White hotel is the ideal pied-à-terre in the center of the most iconic village of the Riviera.
The concept, finding a contemporary, discreet and elegant logotype that could be the signature of all the LVMH luxury hotels. The identity elements have been declined on the different communication tools such as the business cards and correspondance letters but also on the different brochures of the hotel.
The group also challenged the agency on the creation of a menu for the bar with a special opening to complete the client's experience.