Partisan du Sens carries the identity of Nespresso new Grand Cru « Hawaii Kona Réserve 2012 » for an international launch. The agency has created a new tasting ritual and a unique experience for this rare coffee grand cru. The premium box proposes a rich collection of accessories to complete this experience. A beauty shot has been realized to stage the box and its ritual.
Art direction of the Hawaii Kona box for Nespresso.
The agency highlights the raw wood to sublimate the box and capsules.