MARTELL CORDON BLEU TOOLKIT

For this new collaboration, Martell entrusted Partisan du Sens with the mission of re-enchanting the prescribers “bartenders and sommeliers” around the Martell Cognaçaise’s icon: Cordon Bleu.

To discover or rediscover this emblematic product, the team accompanied the prestigious cognac house in the creation and technical development of a box with a thousand secrets.

Under the prism of an institutional creation, embodied by the stylization of the bottle’s silhouette, the agency has thus defended a “brandless” approach, enhanced by the contrast of raw materials: oak wood and blue leather Martell.

Midway between a discovery tool and a service tool, the tool kit offers an experiential ritual at the heart of Cordon Bleu’s universe: geographical engraving, aromatic flasks, discovery blockers and leather glass.