UNDER THE SUN OF HAUTE PROVENCE

A sunny collaboration between Château La Mascaronne and Partisan du Sens from which was born the creation of the new visual identity of the estate, and the reinvention of the packaging identity of its cuvées, starting with its mythical rosé wine.

From the creation to the technical support, it is a very fine work that has enabled to reach the objectives of modernity and premiumity. While preserving the codes and spirit of the house, the agency completely renovated the bottle's label with a pictorial artistic creation. A new expression of elegance and standing was imagined in the roundness of the label, through a full and untied graphic design, a play of circles and a typography in curved gold. The artistic creation is unique, responding to the desire to establish the products as great wines of character.