Giving meaning, highlighting the specificity is the manifesto of Martell House : 'Be Curious' !
Partisan du sens has redesigned the VSOP and put forward the singularity of the aging in red barrels with fine grains of these eaux-de-vie.
The brand signs directly on the glass of the bottle, the paper label highlights the veins of the wood and reveals the know-how.
Red becomes the obvious color of the case.
Giving meaning is creating the difference in the category.