Description

Long-time partners, Martell and Partisan du Sens create the design of a modern and rupturistic product in its design but also in its taste. NCF, an acronym for "Non-chill filtered", is a new catalog product for the nightlife asian market.
Martell proposes, for the first time in its history, a cognac filtered at ambient temperature which preserves all its potential. Soft and fresh, the liquid reveals apricot, citrus and vanilla aromas.

The design is disruptive of the traditional Cognac universe while retaining the codes of the house Martell such as the Martinet struck in the glass. The bottle is dressed in a metallic robe, a modern reference to copper stills, which gradually dissipates to reveal the luxuriant gold of cognac. The label disappears to leave space for the logo and horizontal lines reflecting under the UV lights that recall the filtration process.

Clients

Martell
ALCOHOL ABUSE IS DANGEROUS FOR YOUR HEALTH - DRINK RESPONSIBLY

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