A complete identity transformation of « LE KIR® Royal »; popular and festive drink, it reinvents itself with new brand codes. « LE KIR® Royal » changes its appearance with its new champagne bottle and brand’s new trademark.

Its elegant ribbon expresses the freedom and energy of this iconic drink. The ornament of berries and blackcurrant leaves draw the label affirming the house excellence know-how.

Pearly colors which represent the festive side and respond to the target: dynamic and spontaneous.
Cassis Folie’s for a moment of conviviality!