CHÂTEAU LAGRANGE : « Collection Remarquable »
Description
This project, born of the desire to propose a new oenological experience, bring together six vintages from the Château, matured in exceptional barrels made from three hundred year old oak trees, known as « chênes remarquables » (outstanding oaks).
A history of taste and know-how, entrusted to Partisan du Sens to reveal its full creative substance. A mission of global design (identity, packaging, communication) for a remarkable 360° expression.
« A landform collection »
The collector vintages are brought together in an exclusive solid wood box, produced in only 250 exemplars. Both majestic and statutory, the object reflects the oaks trees it celebrates: the six sculpted wooden slats echo the six old oaks that shaped the vintages. The undulating exterior volumes invite to the contemplation and evoke the landform of the estate’s Graves hillsides. Inside, underlining each of the exceptional bottles, the year of the vintage and the name of the oak from which its barrel came from, are written in the wood, as if melted into its ribs.
The bottles of the « Collection Remarquable » reinterpret the Château Lagrange vintages and are distinguished by a timeless black and gold adornment and an elegant seal which decors the neck of the bottle.
From the creation to the technical support of the project, Partisan du Sens has been present during all the steps of the project, from the « design » exploration to the delivery of the boxes, including the technical development with our printing and manufacturing partners.
« 360° expression »
It was quite natural that Château Lagrange and Partisan du Sens continued their collaboration by working side by side on the project communication. Embodying the essence of the « Collection Remarquable », the communication echoes the identity and volume work. Always inspired by the codes of this collection, the creations graphically revisit the lines of the box, also taking inspiration from the black and gold that adorn the exceptional bottles. These unique codes can be found in (video, reveal, teasing, digital DP, boxed edition), in the dedicated iconography (art direction, in situ and studio shooting, post-production) and in the bespoke narration (conception and writing).
A history of taste and know-how, entrusted to Partisan du Sens to reveal its full creative substance. A mission of global design (identity, packaging, communication) for a remarkable 360° expression.
« A landform collection »
The collector vintages are brought together in an exclusive solid wood box, produced in only 250 exemplars. Both majestic and statutory, the object reflects the oaks trees it celebrates: the six sculpted wooden slats echo the six old oaks that shaped the vintages. The undulating exterior volumes invite to the contemplation and evoke the landform of the estate’s Graves hillsides. Inside, underlining each of the exceptional bottles, the year of the vintage and the name of the oak from which its barrel came from, are written in the wood, as if melted into its ribs.
The bottles of the « Collection Remarquable » reinterpret the Château Lagrange vintages and are distinguished by a timeless black and gold adornment and an elegant seal which decors the neck of the bottle.
From the creation to the technical support of the project, Partisan du Sens has been present during all the steps of the project, from the « design » exploration to the delivery of the boxes, including the technical development with our printing and manufacturing partners.
« 360° expression »
It was quite natural that Château Lagrange and Partisan du Sens continued their collaboration by working side by side on the project communication. Embodying the essence of the « Collection Remarquable », the communication echoes the identity and volume work. Always inspired by the codes of this collection, the creations graphically revisit the lines of the box, also taking inspiration from the black and gold that adorn the exceptional bottles. These unique codes can be found in (video, reveal, teasing, digital DP, boxed edition), in the dedicated iconography (art direction, in situ and studio shooting, post-production) and in the bespoke narration (conception and writing).
Clients
CHATEAU LAGRANGE
Info
- + By: PartisanduSens
- + In: Art direction Product design Wine and Spirits