G.H.Mumm and Partisan du Sens break the ice! A fresh collaboration to design the identity of the new semi-dry cuvée of the house: Ice Xtra.
An invitation to a whirlwind of freshness, the bottle is adorned with a porcelain-effect sleeve, like an invitation to break the ice. Respecting the codes of the category, the bottle powerfully displays its iconic red cord, here highlighted by the subtle matte/shiny embossed wire composition.
A kick-off launch, in Spain only, that we hope will be promising, which will benefit from the house's drink strategy and the aura of the brand's ambassadors, starting with the actress from Casa de Papel.