Absolue l'Extrait

Creation of an « Ultra-Prestige » skincare range for Lancôme. In search for meaning for this exceptional luxury range, Lancôme challenged the agency to develop a unique concept full of the brand’s history. The assumed reference to the iconic and historic Nutrix jar has been a true evidence for the Partisans in the creative process. The curve of the bottle and the gold punch on the label are the reclaimed codes of the brand adapted for the Absolue l’Extrait range. A refined and innovative special opening accompany the box and sublimates every use of the product.